Hook, in general, is a tool with a curved portion which can be used to hold another object. It conveys the act of hooking any material in it. One end of the hook is pointed, so that this end can pierce another object, which is then held by the curved part.

In WordPress, hook refers the location which allows users to attach or run their own code without modifying the original files. It allows the user to change the functionality of a program beyond the modification of the core WordPress code. These codes are implemented through the various themes and plugins to hook the additional features. Modifying the core system is not a good option to change the default output. Instead, hooking own code up into the original code is a better way to add the functionality in a system.


Needless to say, promotions are integral part of sales. You see it everyday, everywhere - but how does it apply to your eCommerce store? Because of the different business dynamics of online store, we are placed at bit of an advantage to throw out promotions, isn’t it? To help you decide and execute the right promotions for your website, we have put together these 20 promotions ideas. We recommend throwing promotions regularly, in fact as often as possible. Mixing the promotion with special dates are even better - for example exclusive gifts on Valentine's Day! So, put tight - here we go:


The fact that the world has transformed from desktop computing to mobile computing means one thing: current and future applications will be mobile-based. The proliferation of mobile devices in recent times, driven mainly by growing consumer adoption of smartphones and tablets has made organizations find ways of leveraging their businesses using mobile applications.

Amidst these developments, a raging debate has been ignited on whether companies should use native, or web-based or hybrid applications. Whether these organizations would like to use the mobile applications to market their products, or push the mobile apps as their products for sale, one fact remains elusive: it’s difficult to choose whether to adopt native, the web or hybrid applications.


Microdata are the syntax for embedding machine readable metadata in simple HTML. With this extra attribute added search engine is able to understand as close to human. To be exact, it adds great contribution for browser to understand what the piece of content is all about in a relevant way.


Let us take an example

Sudip Shrestha- 24, Male, Single, Engineer, Digital Marketer, Nepal.


Well, humans can contextually understand what the content is all about. But, for the computer program like a web browser or search engine bot, it is not as simple. To make computer programs understand what the content of the content is, the way as human do automatically do, we add microdata.



Let’s face it—the raging debate on which mobile development strategies to use has confused businesses. While the two mobile development strategies—native or web-based—have their fair share of merits as well their demerits, it’s important to look at the big picture when deciding on which approach to use for your business bottom line.

The demerits of each of the two mobile development strategies—native and web-based— have led organizations to try out new approaches that are more robust and flexible about the development of mobile applications. It’s no longer the case that your organization will have a single Android app.

Whether your business is small,  or medium or large, you still to have a mobile application that supports various mobile devices such as the iPad, the Amazon Kindles, the Android devices, BlackBerry devices and Windows Phone devices. Truth be told, developing mobile applications for all these devices is a major challenge for businesses, regarding costs and time.

So, how does the cross-platform mobile development fit it in to address these challenges? Keep reading.